V-Mart Retail Limited was originally incorporated as 'Varin Commercial Private Limited' on 24 July, 2002 in West Bengal. The name of the company was changed to V-Mart Retail Private Limited on 11 July, 2006. Its name was further changed to V-Mart Retail Limited upon conversion into a public limited company on 11 July, 2008. V-Mart is one of the pioneers in setting up stores across various small Indian towns and cities including Sultanpur, Ujjain, Motihari. The company primarily operates in Tier-II and Tier-III cities, with a chain of 'value retail' departmental stores offering apparels, general merchandise and kirana, catering to the entire family. The company has established stores in Metro, Tier-I, Tier-II and Tier-III