| BlueStone Jewellery and Lifestyle Limited was originally incorporated as 'New Age E Commerce Services Private Limited' on July 22, 2011. Subsequently, Company name was changed to 'BlueStone Jewellery and Lifestyle Private Limited', pursuant to a fresh certificate of incorporation issued by the RoC on November 25, 2013. Thereafter, the status was converted to a public limited company and the name of the Company was changed to BlueStone Jewellery and Lifestyle Limited' pursuant to a fresh certificate of incorporation dated November 8, 2024 issued by the RoC.
The Company offer contemporary lifestyle diamond, gold, platinum and studded jewellery under our flagship brand, BlueStone. They are an omni-channel jewellery brand and retail the products through their website www.bluestone.com and the mobile application available on iOS and Google Play Store, in addition to network of stores. The Company focus on designing jewellery for women, men and couples between the ages of 25 to 45 years who value unique designs, modern styles and have a tendency to discover brands through social media or online channels.
The BlueStone brand was launched in 2011 and has over the years grown to become a leading brand among Leading Jewellery Retailers. As a design-led brand, the Company established its first office in Bengaluru, Karnataka in 2012 and further in Mumbai, Maharashtra in 2012. The Company launched the omnichannel business with the first exclusive brand outlet store in New Delhi in 2018 and later on set up an additional production unit in Jaipur, Rajasthan in 2018-19. Now the Company has opened its 250th retail store outlet in 2024.
The Company is planning an Initial Public Offer by raising funds aggregating to Rs 1000 Crore Equity Shares through Fresh Issue and by issuing upto 23,986,883 Equity Shares of face value of Re 1 each through Offer for Sale. |